Page 36 - Transforming an Idea Into a Business with Design Thinking

T he Three Stages Plus One ◾ 15

look quite like what you had in mind when you started this journey. Do not
be alarmed! This is the right way to go about transforming your idea into a
business. Here are some of the questions that you’ll be asking yourself as
you go forward.

2.1.1 Questions for the First Stage

In the first stage, the most important questions are as follows:

1. Who is the target stakeholder (or target user) who will benefit from your
idea?

2. What problem does your idea solve?
3. What is the current way the user solves this problem?
4. What is the job the user needs to do?
5. What is the goal the user is looking to achieve?
6. Is there a vision that the user is wishing to realize?
7. What is the current end-to-end experience or journey that the user has

to go through to complete the job your idea will help with?
8. What are the systems, tools and people that the user relies on to do the

job today?
9. What is the emotional state of your target user during his/her current

experience?
10. What are the main pain points a user encounters today?
11. Why is the job important for the user to do?
12. What are the user’s contextual elements that need to be taken into

consideration?
13. What does the user see in his/her context where your idea will be

used?
14. What are the target user’s thinking and feelings in the current situation?
15. Who are the other stakeholders connected with the user?
16. How will the connected stakeholders benefit from your solution?
17. How will the connected stakeholders be impacted by your solution?
18. How will the connected stakeholders impact the usage of your

solution?
19. Who are the other stakeholders influenced by or actively influencing the

target user?
20. Could the influenced stakeholders play a role in aiding/hindering adop-

tion of your solution?
21. Are there other stakeholders who could benefit from your idea?