Page 46 - Transforming an Idea Into a Business with Design Thinking
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Stage 1: Understand Problem to Grasp Desirability ◾ 25
Figure 3.1 Stakeholders.
Influenced stakeholders could be homeowners’ association managers,
local regulators, grocery stores, vegetable providers, meat providers, profes-
sional kitchen providers and others.
3.1.5 Guidance
3.1.5.1 Session Lead
Draw the template on a flip chart/whiteboard.
Ask participants to identify all stakeholders who:
◾◾ Have a problem that you are solving.
◾◾ Are the primary users/beneficiaries of your solution.
◾◾ Could benefit in any other domain, function or industry. (Thinking
about beneficiaries in domains other than the one you are thinking
of directly also helps in stirring up new ideas of applicability of your
solution.)
◾◾ Will pay for the solution. (Buyer may be different than the user.)
◾◾ Will implement the solution. (Is there another stakeholder who will
make the solution ready for use?)
