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Offer printed information-sheets at tube stations Editor’s note:
describing the advertising posters on display. Just as inWe can make these
a gallery, the written guides would offer information disparaging jokes
about the works, detailing the inspiration for each about advertising:
execution and, perhaps more usefully, an explanation some of our best
of the message which the advertiser had hoped to friends are
advertising creatives.
367deliver. Okay, all of our friends
are advertising
creatives!
David Owen
6 March 2002
Coordinate the computers in large offices such that the
screensavers display signs to guide visitors around the
building. If a party of foreign clients were visiting an
office, the network of screensavers could be uploaded
with directions to the toilets, meeting rooms and so on
in the appropriate language.
368DanFriedman
7 March 2002
