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Award ‘Benefit of the doubt’ cards to motorists who
maintain clean driving licenses for a number of years.
Once displayed in the windscreen, the cards would
effectively grant the driver an extra few minutes when
illegally parked or an extra inch over a yellow line.

David Owen

37318March2002
Editor’s note:
We also remember a

spin-off idea for a
topless carwash
service that used the
strapline, ‘I’ll wash if

374youswipe’.
Design credit card reader-strips that can be adhered to
any surface, including skin. Lap dancers could wear the
reader in their bust, for example, to encourage frequent
card swiping.

Mary Slim
20 March 2002