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Redesign standard food packaging to include a secretEditor’s note:
compartment. In a packet of biscuits the hiddenThe latest updates on
compartment could contain a few more biscuits so thatwww.idea-a-day.com
the last ones were as fresh as the first. Themight act in much the
compartments could also be used to include a sample ofsame way for readers
another product. A packet of Cornflakes might contain aof this book.
379bonus serving of a newly launched cereal, which would
be introduced just at the point when the consumer ran
out of the main product.
David Owen
18 April 2002
Devise an online ‘listening booth’ to preview new music.
The booth would only be operative if more than one
listener were logged in on each channel at the same
time. In effect, this would mean that a fan of a band
would need to persuade someone else to log on so they
could hear a new track.
380SamTorme
23 April 2002
