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Design a range of keys with a clear plastic window in the
grip part of the key. If the key were used to lock a door a
red tag would automatically pop into view by means of a
simple spring mechanism. Similarly, a green tag or one
with ‘Unlocked’ printed on it would be visible when the
door was unlocked.

387AndrewHussey
21 May 2002

Launch a chocolate bar, or other such simple product,
with a promise to the public that the bar would never
change its name, branding or size (even the price could
be tied to inflation). Over the years, the product would
come to symbolise stability, honesty and permanence
– all very attractive brand values – while offering a

388somewhat critical angle from which to consider the
fickle nature of commercialism exhibited by competing
products.
Dan Friedman
27 May 2002