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Establish a chain of ‘anti-fashion’ stores, which would Editor’s note:
monitor the colours and styles chosen by the main Quite a number of
retailers for the season and deliberately set out to sellthose who reviewed
goods outside the boundaries set by fashion, thus these ideas before
increasing consumer choice. publication made the
point that these
Gerard Johnson stores already exist.
They are called C&A.
39524July2002
Introduce a system of ‘survival’ tokens in varying
denominations, which the public could purchase from Editor’s note:
high street stores and give to the homeless in We make no claim for
preference to cash. The tokens could be exchanged forthe originality of this
food, clothing and non-alcoholic drinks. idea. While running
Idea A Day, the same
Stuart McGlashan idea was submitted
by different people at
39623August2002 least ten times. If not
new, it certainly has
some validity.