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Launch a number of online shops carrying items retailing at
specific values such as £5, £10 or greater. Shoppers with a
present to buy and a specific budget, or online shoppers
with a small Paypal balance at their disposal, could type in
the appropriate URL (twentypoundstospend.co.uk) and be
presented with a range of choices including books, CDs,

449clothesandsuchlike.
David Owen
1 June 2003

Develop an application for standard electronic diaries
with which the public could decide whether they had
had a good or a bad day. A scale of one to ten could be
used with space provided for personal comments such
as ‘I fell in love’ or ‘I had diarrhoea’. The individual
scores could be collated and published in a newspaper

450alongside the weather forecast and pollen count as an
indication of the nation’s prevailing mood.
3 June 2003
Sergei Ivanov