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Publish an introductory reader book, which would
present the first chapters of a number of forthcoming
novels. The book would retail at a typical paperback
price but the customer’s receipt could be retained as
proof of purchase and used as a voucher to gain money
off any of the titles previewed in the sample volume.

455DanFriedman
25 June 2003
Devise an Internet and email application for people to
make and record predictions. Participants would enter theEditor’s note:
email addresses of whomever they would like notified of In the spirit of this
any predictions they make. The emails would not be sent, idea, we assert that
however, until either the guessed at event or outcome hadThe Big Idea Book will
occurred, or the time specified in the prediction had hit the bestseller lists.
This prediction will of
456elapsed. If the prediction proved to be inaccurate there course look
particularly
unimpressive if this
page is being read in

would be nothing the individual could do to stop the a remainder

bookshop.

application from sending their failed projection to all the

friends whom they had hoped impress.

David Owen
27 June 2003