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decide to make purchasing decisions. Jeff Walker, an entrepreneur and educator,
is also well known for his work on product launches.
†In addition to admitting a flaw or weakness, popular launch tactics include
giving away a free copy of the product (turning it into a contest in which the
aspiring winners compete for it publicly) and showing off a “sneak preview” of
the product. Because launches are so important, I’ve included more tips and
tactics in the free resources at 100startup.com.
‡An unexpected benefit of Andreas’s launch trip was meeting someone in
South America who would become his longtime girlfriend. Your results may
vary!
