Page 143 - The $100 Startup_ Reinvent the Way You Make a Living, Do What You Love

there’s usually nothing to do other than put your name down, the typical
giveaway doesn’t create much real engagement. For the best results, experiment
over time with both methods.

The $10,000, Ten-Hour Marketing and Sex
Experiment

“In the future, marketing will be like sex: Only the losers pay for it.”

This widely circulated statement first appeared in a December 2010 article in
Fast Company magazine. Guess what? The future is here. It may not be
completely for losers, but the role of paid advertising in marketing has long since
changed. The vast majority of case-study subjects I talked with built their
customer base without any paid advertising at all; they did so largely through
word of mouth.

The One-Page Promotion Plan
Goal: To actively and effectively recruit new prospects to your business without
getting overwhelmed.

DAILY

Maintain a regular social media presence without getting sidetracked or
overwhelmed. Post one to three helpful items, respond to questions, and
touch base with anyone who needs help.

Monitor one or two key metrics (no more!). Read more about this in
Chapter 13.

WEEKLY

Ask for help or joint promotions from colleagues and make sure you are
being helpful to them as well.

Maintain regular communication with prospects and customers.