Page 234 - The $100 Startup_ Reinvent the Way You Make a Living, Do What You Love

Name: SELENA CUFFE
Business: Heritage Link Brands
Fact-Based Description: Wine imported from South Africa Emotion-Based
Promise: Drink great wine and feel good about supporting minority-owned
vineyards.

Name: PATRICK MCCRANN
Business: Endurance Nation
Fact-Based Description: Group triathlon training Emotion-Based Promise:
You’re not alone! Join a supportive community of amateur athletes.

Name: BRANDY AGERBECK
Business: Graphic facilitation
Fact-Based Description: Visual documentation of meetings Emotion-Based
Promise: Capture your group’s big ideas in a fun way that will ensure a long-
term impact.

Name: HEATHER ALLARD
Business: The Mogul Mom
Fact-Based Description: Resources for “mom entrepreneurs”
Emotion-Based Promise: Stay home with your kids and earn a good income
without going into debt.

Name: JONATHAN PINCAS
Business: Tapas Lunch Company
Fact-Based Description: UK-based importer of Spanish foods Emotion-Based
Promise: Viva España! Celebrate the Mediterranean lifestyle without leaving
home.

Name: REESE SPYKERMAN
Business: Design by Reese
Fact-Based Description: Website and graphic design Emotion-Based Promise:
Your brand is more than a website. We’ll help you tell a story that communicates
your core mission.

Name: MICHAEL TRAINER
Business: Reckoning Studios
Fact-Based Description: Media production
Emotion-Based Promise: We’ll document your organization’s mission in a short,