Page 236 - The $100 Startup_ Reinvent the Way You Make a Living, Do What You Love

Name: DAVID WACHTENDONK
Business: Murder Mystery Maniacs
Fact-Based Description: Group event planner
Emotion-Based Promise: Leave the party planning to us. We’ll bring a fun
experience to your group or organization.

Name: EMILY CAVALIER
Business: Mouth of the Border
Fact-Based Description: Ethnic food reviews and “midnight brunch” group
experience Emotion-Based Promise: Have fun, eat good food, and spend time
with friends during a unique evening.

Name: RIDLON KIPHART
Business: Live Adventurously
Fact-Based Description: Group tours to exotic destinations Emotion-Based
Promise: Live adventurously by joining us for the trip of a lifetime.

Name: KRISTIN MCNAMARA
Business: SLO Op Climbing
Fact-Based Description: Community gym and climbing center Emotion-Based
Promise: Learn a new, challenging skill in a safe, community-centered
environment.

Name: SCOTT MCMURREN
Business: Alaska TourSaver
Fact-Based Description: Coupon books for independent visitors to Alaska
Emotion-Based Promise: You’ll recoup your entire investment by using just one
of our coupons—leaving you with 200 more to get the best possible discounts.

Name: JEN LEMEN
Business: Mondo Beyondo
Fact-Based Description: Online life planning course Emotion-Based Promise:
Learn to turn big dreams into reality in a fun, closed environment with other
women.

Name: JEN ADRION
Business: These Are Things
Fact-Based Description: Online store that sells maps Emotion-Based Promise:
Our maps will help you remember where you’ve been and dream of where you’re