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where you end up living.
*The specific pricing model that Brandon chose for his business is an
important factor in its profitability. We’ll look at pricing and how it relates to
overall income in Chapters 10 and 11.
†Bernard, the “Spreadsheet King,” is a different guy from Purna, “Mr.
Spreadsheet.” Lesson: At least in the world of spreadsheets, there’s always room
for one more.
‡One frequently cited example is Barry Eisler, who turned down a $500,000
offer for one of his books. However, he has a sizable following and an
established track record that new authors lack.
§Technically, there was no English-language manual; more than a dozen
books or guides on Evernote already existed in Japan. This suggested the strong
marketability of the project and revealed a gap in the English-language
marketplace that Brett was able to fill.
