Page 23 - The Big Book of Business Quotations: Over 1,400 of the Smartest Things Ever Said about Making Money - PDFDrive.com
P. 23
I know that campaigns can seem small, and even silly. Trivial things become big
distractions. Serious issues become sound bites. And the truth gets buried under
an avalanche of money and advertising. If you’re sick of hearing me approve this
message, believe me—so am I.
—Barack Obama, US president (speaking at the Democratic National Convention, 2012)
Advertising in the final analysis should be news. If it is not news it is worthless.
—Adolph S. Ochs, newspaper publisher (from article in the Indiana Gazette, March 26, 1958)
It takes a big idea to attract the attention of consumers and get them to buy your
product. Unless your advertising contains a big idea, it will pass like a ship in the
night. I doubt if more than one campaign in a hundred contains a big idea.
—David Ogilvy, founder of Ogilvy & Mather ad agency (quoted in Ogilvy on Advertising, 1983)
Promise, large promise, is the soul of an advertisement.
—Samuel Johnson, British author (from his magazine The Idler, January 20, 1759)
