Page 26 - The Big Book of Business Quotations: Over 1,400 of the Smartest Things Ever Said about Making Money - PDFDrive.com
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Never stop testing, and your advertising will never stop improving.
—David Ogilvy, founder of Ogilvy & Mather ad agency (from his book Confessions of an
Advertising Man, 1963)
Creative without strategy is called “art.” Creative with strategy is called
“advertising.”
—Jef I. Richards, professor of advertising
Advertising is the art of convincing people to spend money they don’t have for
something they don’t need.
—Will Rogers, American cowboy, vaudeville performer, humorist, newspaper columnist, social
commentator, and stage and motion picture actor
The work of an advertising agency is warmly and immediately human. It deals
with human needs, wants, dreams and hopes. Its “product” cannot be turned out
on an assembly line.
—Leo Burnett, founder of Leo Burnett Worldwide ad agency
