Page 29 - The Big Book of Business Quotations: Over 1,400 of the Smartest Things Ever Said about Making Money - PDFDrive.com
P. 29
Starbucks is not an advertiser; people think we are a great marketing company,
but in fact we spend very little money on marketing and more money on training
our people than advertising.
—Howard Schultz, CEO of Starbucks (from interview with CNN.com, December 28, 2007)
What is the difference between unethical and ethical advertising? Unethical
advertising uses falsehoods to deceive the public; ethical advertising uses truth
to deceive the public.
—Vilhjalmur Stefansson, Canadian explorer and ethnologist (from his autobiography Discovery,
1964)
With no ads, who would pay for the media? The good fairy?
—Samuel Thurm, senior vice president, US Association of National Advertisers
Early to bed, early to rise, work like hell, and advertise.
—Ted Turner, founder of Turner Broadcasting and CNN (from Montana State University–Northern
commencement address, May 2011)
Good advertising does not just circulate information. It penetrates the public
mind with desires and belief.
—Leo Burnett, founder of Leo Burnett Worldwide ad agency (from 100 Leo’s: Wit & Wisdom from
Leo Burnett, 1995)
