Page 30 - The Big Book of Business Quotations: Over 1,400 of the Smartest Things Ever Said about Making Money - PDFDrive.com
P. 30

Many	a	small	thing	has	been	made	large	by	the	right	kind	of	advertising.

         —Mark	Twain,	humorist	and	writer	(from	his	novel	A	Connecticut	Yankee	in	King	Arthur’s	Court,
            1889)

Advertisers	constantly	invent	cures	to	which	there	is	no	disease.

         —Unknown

Any	 seeming	 deception	 in	 a	 statement	 is	 costly,	 not	 only	 in	 the	 expense	 of	 the
advertising	 but	 in	 the	 detrimental	 effect	 produced	 upon	 the	 customer,	 who
believes	she	has	been	misled.

         —John	 Wanamaker,	 department-store	 magnate	 (from	 Whatever	 Happened	 to	 Madison	 Avenue?,
            1991)

Advertising	is	legalized	lying.

         —H.	G.	Wells,	writer	(from	Crown’s	Book	of	Political	Quotations,	1982)
   25   26   27   28   29   30   31   32   33   34   35