Page 31 - The Big Book of Business Quotations: Over 1,400 of the Smartest Things Ever Said about Making Money - PDFDrive.com

We have always said that advertising is just the icing on the cake. It is not the
cake.

—Meg Whitman, chairman and CEO of Hewlett-Packard

As advertising blather becomes the nation’s normal idiom, language becomes
printed noise.

—George Will, newspaper columnist and political commentator

We are a consumer company and our success is directly linked to our users
trusting us. Therefore, we have the same incentive as the user: they want to see
relevant advertising so their experience of Google is positive and we want to
deliver it.

—Susan Wojcicki, CEO of YouTube (from interview in The Telegraph, December 4, 2010)

Half the money I spend on advertising is wasted; the trouble is, I don’t know
which half.

—John Wanamaker, department-store magnate (quoted in David Ogilvy’s Confessions of an
Advertising Man, 1963)

Advertising says to people, “Here’s what we’ve got. Here’s what it will do for
you. Here’s how to get it.”