Page 262 - The Big Book of Business Quotations: Over 1,400 of the Smartest Things Ever Said about Making Money - PDFDrive.com
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Vision	and	Goals

When	 editor	 John	 Clarke	 included	 the	 idiom	 “seeing	 is	 believing”	 in	 an
anthology	of	proverbs	in	1639,	he	could	not	have	realized	that	several	centuries
later	 it	 would	 be	 the	 perfect	 definition	 of	 vision,	 as	 the	 word	 is	 meant	 in	 the
business	world.	For	any	newly	minted	businessperson,	one	of	the	most	important
factors	 for	 success	 is	 the	 ability	 to	 conjure	 a	 mental	 image	 of	 it	 by	 some	 future
date.	Vision	helps	the	businessperson	identify	and	set	goals,	and	it	forces	him	to
focus.	 Visions	 are	 as	 varied	 as	 the	 universe	 of	 business.	 By	 communicating	 the
vision	 to	 colleagues,	 the	 businessperson	 leads	 his	 entire	 team	 toward	 its
fulfillment.	 The	 quotes	 here	 highlight	 the	 importance	 of	 having	 a	 vision—and
goals—and	the	perils	inherent	in	setting	out	without	one.

                                                	

Confusion	 of	 goals	 and	 perfection	 of	 means	 seems,	 in	 my	 opinion,	 to
characterize	our	age.

         —Albert	Einstein,	developer	of	the	theory	of	relativity	

If	you	want	to	be	happy,	set	a	goal	that	commands	your	thoughts,	liberates	your
energy,	and	inspires	your	hopes.

         —Andrew	Carnegie,	steel	industrialist
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