Page 103 - 101 Ways to Market Your Business

6 Do you encourage
your staff to build
your business?

ENCOURAGE YOUR STAFF TO BUILD BUSINESS

Good staff are the backbone of any successful business. Unfor-
tunately, most of the time all I ever hear are people complaining
about problems with their staff, not their good points. From my
experience staff are as good as the training and encouragement
they receive. Of course we all make mistakes and hire the wrong
people occasionally. The point is that if they are the wrong
person, either work on making them the right person or bite the
bullet and find the right person.

This section will offer suggestions for increasing the perfor-
mance of your staff. After all, the better your staff perform the
more money your business can make. We’ll look at these ideas:
#35 ‘Can I help you?’—‘No thanks, I’m just looking’
#36 Can your staff sell (I mean really sell, not just take

orders)?
#37 Ask your staff and your customers to give you their

opinions
#38 Offer incentives based on results

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