Page 108 - 101 Ways to Market Your Business
P. 108

ENCOURAGE YOUR STAFF TO BUILD BUSINESS

to ask customers if they would like a drink and some fries
with their order.

    In my opinion there are ten key attributes that make a
good salesperson. These are:

 1. they smile and have a sense of humour;
 2. they are naturally friendly;
 3. they are always polite;
 4. they always follow-up;
 5. they are always well dressed;
 6. they ask their customers what they want;
 7. they look for ways to save their customers money;
 8. they offer an opinion or a recommendation;
 9. if they can’t help they tell the customer who can; and
10. they ask for the sale.

    If your staff are not good salespeople don’t blame them
until you have given them the necessary tools to be able
to sell. How much could you increase your bottom line if
your staff were trained to make that extra sale?

    Put as much time and effort into grooming your staff
as you do into grooming your shop and you will be amazed
at the results.

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