Page 112 - 101 Ways to Market Your Business

ENCOURAGE YOUR STAFF TO BUILD BUSINESS

I have seen companies offer great rewards for outstand-
ing staff members. A very large hotel that I know offers
the best car park in the building to the staff member of
the month. It is theirs to use for the month of their award.
Another offers the staff member of the month their choice
of shifts for the entire month. Some companies offer
pamper packages including massages, haircuts, manicures
etc. for the staff member of the month.

The key to offering successful recognition prizes is to
tailor make them for your particular business. Something
as small as a couple of movie tickets or a box of chocolates
to say thank you can really go a long way.
3. Responsibility Many staff are motivated by increasing
their position within the company. Increased responsibility
is often a major motivator. Unfortunately, most business
people spend half their working day trying to offload their
responsibilities to reduce their stress. Because of this they
tend to forget that many of their staff may be yearning for
some extra responsibility.

I have often seen a mediocre staff member blossom into
a key member of staff once they were given the responsibility.
If someone is doing a good job and deserves recognition,
give them a title. People love titles and the extra sense of
responsibility they bring. Instead of a Sales Attendant per-
haps upgrade them to a Senior Sales Executive. In recent
years the title of ‘Director’ has become very popular. Larger
companies have ‘Director of Sales and Marketing’, ‘Director
of Operations’ and ‘Director of Administration’.

If your staff are happy they will sell more and they will
offer better service to your customers. Everybody wins.

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