Page 115 - 101 Ways to Market Your Business

101 WAYS TO MARKET YOUR BUSINESS

Freefax numbers work exactly the same way as Freecall
numbers. This is an excellent way to encourage your cus-
tomers to stay in touch and to keep faxing those bookings
through. If your business relies heavily on facsimile trans-
missions for orders then take a few moments to seriously
consider getting a Freefax number.

Perhaps you have existing clients that give you a lot of
business, all sent through by the facsimile. Imagine how
they would feel if you sent them a thank you letter saying
how much you appreciate the business. You have calculated
that they send through 200 faxes per year at a cost of $1.50
per fax—resulting in a total cost to their business of $300.
As a way to show your gratitude, from now on you are
providing them with a Freefax number so that their com-
munications costs will be dramatically reduced.

I would be very impressed if someone made that offer
to my company. The extra business you can generate by
showing initiative in a situation like this will more than
offset the extra costs associated with your Freefax or Freecall
lines. And if your Freecall bill is high, imagine the orders
that have been coming through.

Everyone wants to feel important as a customer. In this
rapidly-growing world the difference between success and
failure is customer service.

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