Page 106 - 101 Ways to Market Your Business

ENCOURAGE YOUR STAFF TO BUILD BUSINESS

handbag and fashion accessories shop. The counter in the
shop was initially right in front of the door so people had
to walk straight to the counter if they wanted to go into
the shop. Realising that this was a problem he moved the
counter to the back of the shop and business increased by
over 35 per cent.

Try a new approach to dealing with customers as they
walk in and see the results. Some experts suggest that many
retail businesses could increase their revenue by up to
30 per cent simply by never asking the infamous ‘Can I
help you?’ question. Try it today.

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