Page 192 - 101 Ways to Market Your Business

12 Do you think like
a customer?

DO YOU THINK LIKE A CUSTOMER?

This question may sound strange but do you think like a
customer? It is amazing how different a business looks when you
are viewing it from the customer’s point of view. This change in
perception is a worthy exercise that we all should do on a
regular basis. The ideas mentioned in this section are designed
to help you increase the appeal of your business to potential
customers, and include:
#89 Use your waiting room or reception area to sell your

services
#90 Always have a top quality window display to attract

interest
#91 Ask your customers how they heard about your business
#92 Offering free delivery may give you the competitive

edge
#93 Have ongoing quality SALES
#94 The power of free samples
#95 Offer a second opinion for free
#96 What is ‘value adding’ and can you use it?
#97 Using a ‘gift with purchase’ to sweeten the deal

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