Page 190 - 101 Ways to Market Your Business

GO OUT AND CHASE BUSINESS

87 Do a combined mail-out with other businesses

Bundling is basically where you and several other compa-
nies bundle your flyers and brochures together and then
have them delivered as one package—normally by letterbox
drop. The advantage of this is that your distribution costs
are shared and there is more possibility of people reading
a bundle of information rather than a single flyer.

One letterbox drop I regularly receive is called the
Yellow Envelope. When you open it up there are about 30
company flyers, discount coupons, incentives etc. A lot of
the information is applicable and relevant and usually a lot
is junk.

If you have a few business associates you work well
with, why not put your own bundling package together.
For example, why not make up a ‘Complete Car Care
Package’ with information from a car detailer, a mechanic,
an auto parts store, a tyre shop, a car stereo shop and an
insurance company. The same could be done for health care
promotion, professional services, household services, garden
services, business services and so on.

Think logically about exposing your business to as
many potential customers as possible. The more cost-
effectively you do this, the more customers you will be able
to reach.

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