Page 187 - 101 Ways to Market Your Business

101 WAYS TO MARKET YOUR BUSINESS

85 Put your brochure in government and
corporate mail-outs

Quite often large government organisations will let you
include promotional material when they send out their
bills, such as rates, registration renewals etc. In return for
this you pay a small fee per letter.

This can be a very cost-effective way to do a mail-out to
a large number of people. If you consider the cost of sitting
down and doing a mail-out on your own, a conservative
figure would be $1 per letter. When doing it cooperatively
like this it can drop to 10 per cent of this amount.

Not all government departments and councils offer this
service. However, as I always try to point out, there is
nothing wrong with asking the question. Pick up the phone
and call the local council. The worst that can happen is
that they say no.

Many private companies that do large mail-outs on a
regular basis are more than happy to offset their costs by
including promotional material for other companies in
their mail-outs.

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