Page 186 - 101 Ways to Market Your Business

GO OUT AND CHASE BUSINESS

84 Take your message to the streets

Handing out flyers can be very profitable and I know a lot
of businesses that swear by this marketing method. One in
particular is a restaurant in a high-profile shopping centre.
This restaurant employs a promotional person seven days
per week to walk through the centre handing out flyers.
Their figures show that business drops by 40 per cent if
they do not hand out the flyers. This restaurant has almost
1000 customers per day so to lose 400 of them by not
handing out flyers is unimaginable.

Like all promotional flyers they need to be simple to
read, have a catchy heading and, best of all, a discount or
special offer to really encourage the consumer to bring the
flyer in to claim their free service or product.

Another form of joint promotion that has been used
very successfully is to have one business promoting itself
on one side of the flyer and another business on the other
side. Both companies share the costs of distribution and
production and they achieve the same results.

Handing out flyers can be very cost-effective if you find
that you have staff standing around doing nothing a lot of
the time but you are committed to having the staff numbers
on hand. Keep them close to the store so that if things get
busy or if another staff member needs a break they can be
back in a couple of minutes.

If you are in charge of promotions and marketing for
your business, hit the pavement yourself. Put flyers under
the doors of businesses over the weekend. I have spent
many a Saturday and Sunday doing this and the results are
surprising. A little effort can have a big result.

Remember, the better your flyer the better your results
will be.

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