Page 35 - 101 Ways to Market Your Business

101 WAYS TO MARKET YOUR BUSINESS

business is not working and nothing is their fault—it’s
the economy or the guy up the road or the government.
From my experience these businesses go broke—often.

The second type of business is run by positive and
cheery people. They are well presented, friendly and open
to ideas. They believe in trying different approaches to
marketing and advertising. They understand that marketing
is an essential part of their business. Their customers leave
this business satisfied with their experience and, in all
likelihood, they will return and tell lots of other people
about their experience. These businesses tend to succeed.

It is not necessarily how much money you have in the
bank or how much experience you have that determine the
success of your business. A positive attitude and enthusiasm
for what you are doing are two very powerful tools in the
successful business person’s armoury.

If you are fried how can you expect to get good results
from marketing? Of course it is never a good time to have
a holiday—either you are too busy or you haven’t got any
money or there is no one to look after the business when
you are away.

A friend of mine runs an electrical appliance repair
shop. This is a demanding business that regularly requires
him to be called out to repair machines. He often com-
plained about how trapped he felt in his business. An
opportunity presented itself for him to go to Antarctica for
ten weeks. As he was an avid photographer the opportunity
was too good to pass up but he was deeply concerned that
his customers wouldn’t understand and he would lose his
business. He went anyway, basically shutting the business
for the time he was gone. In short, he had the trip of a
lifetime and, a few weeks after arriving home, it was busi-
ness as usual. He may have lost a few customers but he
picked up new ones relatively quickly. The holiday did him
the world of good and more than likely did his business
the world of good because he came back refreshed and

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