Page 40 - 101 Ways to Market Your Business

GETTING STARTED

great products, offering exceptional service, having a strong
rapport with your staff and knowing within yourself that
you have done a good job.

Ten important tips for running a successful
business

The following points are based on my observations of
successful business operators. I believe that they are all
equally important.

1. Surround yourself with positive people and keep nega-
tivity out of your life. If you don’t like what you are
doing then start planning to change the business you
are in. It is amazing how much money you can make
when you love what you do.

2. If you promise to do something, then make sure that
you do it. One of the biggest downfalls of small busi-
nesses is a lack of reliability. The biggest compliment I
can get from a client is when they commend me for
doing a job on time and on budget.

3. Be organised. Take the time to organise those records,
balance the cheque book and clear the desk or tidy the
workshop. Working in a cluttered environment invites
mistakes and inefficiency.

4. Take pride in your appearance. Iron those overalls, tidy
the office and put some flowers in the waiting room—
people notice. If you look good you will feel good and
your business will benefit.

5. Compliment people sincerely—your family, your staff
and your customers. If you haven’t got anything nice
to say, sell up and move away.

6. Treat everyone that walks in the door as a potential
customer—even if they are trying to sell you something,
one day they may be looking to buy something as well.

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