Page 44 - 101 Ways to Market Your Business
P. 44
STAND OUT FROM THE CROWD
to become messy and confusing to your potential customers.
Keep all sign-writing simple and easy to read. The new
saying that ‘less is more’ definitely applies to sign-writing.
By the way, when you plan your sign-writing remember
to include what days you are open or what your trading
hours are. There is nothing worse than sitting outside a
business at 8.15 a.m. on a Saturday morning, wondering
if it will open at all that day or if it will open at 8.30 a.m.
or 9.00 a.m.
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