Page 46 - 101 Ways to Market Your Business
P. 46

STAND OUT FROM THE CROWD

    If the people driving your company vehicle are respon-
sible, don’t hesitate to plaster the car with signs telling the
world all about your business and the products and services
that you offer.

    Other clever ideas are the cliché ideas like the large
telephone on top of the pizza delivery vehicles. One com-
pany that sells exhaust fans has a fan fitted on top of all
of its service vehicles, which does look very impressive. The
giant cockroach is a favourite of pest control companies.

    If you put some thought into what your company does
the results can be visually stunning. Imagine a pet shop with
a giant dog bone on top of the car or a mechanic with a
giant spanner on the roof, perhaps a giant baby on top of
the baby equipment hire company vehicle.

    Sign-writing company vehicles is a great idea. Your
sign-writing will promote your business all day, every day.

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