Page 42 - 101 Ways to Market Your Business

2 Does your business
stand out from
STAND OUT FROM THE CROWD the crowd?

Standing out from the crowd is important and it really is one of
the main fundamentals of any marketing strategy. These days
people have a lot of choice. With the advent of the Internet that
choice has increased even more. If people can’t find your number
easily or if you are hidden away among your competitors you
may be in trouble. It is important to send out a very clear
message that you are here, you are ready, willing and able to
be of service and most importantly of all that you are great at
what you do. There are various ways to increase your chances
of standing out from the crowd and these ideas are detailed in
this section:

#1 Promote your business from the outside in
#2 Put your message on the company car
#3 Turn your invoice into a sales tool
#4 Sell yourself even when you’re not there
#5 Use the Internet to be noticed
#6 A good uniform impresses everyone
#7 Make the most of packaging
#8 Never underestimate the importance of a business card
#9 Does your business have a memorable name?

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