Page 48 - 101 Ways to Market Your Business

STAND OUT FROM THE CROWD

people are late paying their invoices. Put a picture of your
family in the envelope with a quick note on the back saying
that it is ‘hard to feed our children when your company is
slow paying their bill’. This is very effective. Of course you
may need to pick your customer as this may not be
appropriate for some. This idea can of course be made quite
humorous depending on how you do it, perhaps sending
a photograph of your dog looking sadly at an empty dinner
bowl or an empty cookie jar or something similar.

Another effective way to get people to notice and to
read your invoices is to use really bright colours. Our
invoices are sent on fluorescent green paper that almost
glows in the dark. It is always an icebreaker if we are
chasing an overdue account as everyone remembers the
infamous lime green invoice.

Invoices can become powerful marketing tools and,
really, the very worst that can happen is that you get paid
faster. As you are already sending out invoices the only
extra cost is in the production of the flyer.

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