Page 50 - 101 Ways to Market Your Business

STAND OUT FROM THE CROWD

to the virtues of your company. It doesn’t cost you a cent
to leave a more detailed message and if you get one extra
client per year it was worth the effort.

I did make an interesting call recently to a large finance
company. As usual there were a hundred choices to make,
press this and then press that and finally a breath of fresh
air. The prompt came, ‘If you are sick of waiting and sick
of choices press 9’, which I did and they had a recording
playing of a comedian who was making fun of telephone
on hold systems, which gave me a laugh while I waited for
one of their customer service staff to answer my call.

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