Page 54 - 101 Ways to Market Your Business

STAND OUT FROM THE CROWD

7 Make the most of packaging

Many businesses provide packaging for their products. This
may be something as simple as a cheap plastic bag right
through to an enormous wooden crate. Packaging provides
the perfect opportunity for a company message to be passed
on to potential customers that see the packaging as well as
to the customer receiving the package. If you are providing
the packaging anyway why not use it to increase your sales.
Print a company slogan on your wrapping paper, perhaps
your trading hours, gift suggestions, new products, change
of address information or any other message that you can
think of.

Another easy idea that is very rarely used is to slip in
a promotional flyer when packaging up an item. If a person
has bought something from your business there is a good
chance that they will buy something else in the future or
perhaps recommend you to a friend.

Book stores are one of the few industries that really
take advantage of the potential of in-packaging promotions.
Most will include a flyer covering specials of the month,
latest releases and special interest type publications as well
as giving you a free bookmark promoting a latest release.

I heard about an idea in Japan where a major shopping
centre in Tokyo has a city map printed on their bags. People
all over town run around finding their way through the
hustle and bustle with this detailed map, which of course
also promotes the centre as the best place to shop in Tokyo.

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