Page 56 - 101 Ways to Market Your Business

STAND OUT FROM THE CROWD

has more information about your company than just the
business name you can bet that people will hang on to it.
One way to encourage people to hang on to your business
card is to make it a phone card. Companies that specialise
in making phone cards are often more than willing to do
a deal where you buy a certain number of phone cards
from them and they will print your company message on
the front. They may even offer a few dollars in free calls
in the hope that the person receiving the card will recharge
it once the initial credit is used.

Any unusual business card ideas will generally be good
for attracting attention. I have seen some great musical
business cards, scented business cards and even glow in the
dark business cards. Look at printing business cards as an
opportunity, not as a chore. Have some fun and try to
come up with an unusual idea that will make people sit up
and take notice of your business simply because you have
developed an unusual business card.

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