Page 58 - 101 Ways to Market Your Business

STAND OUT FROM THE CROWD

a new image and a level of professionalism that we were
aspiring to.

The point to this is that business names can change
and it isn’t the end of the world. While I am not an
advocate for changing your name once a week, I do believe
that if you have a poor business name that is confusing
you should change it. Business names evolve and what you
were called five years ago may no longer be relevant for
what you do today.

I often laugh when I remember coming across a bakery
in the middle of America that was called something like
Randy’s Auto Repairs. I found it intriguing so I had to go
inside and ask why. Randy told me that he was a lousy
mechanic but a great pie maker. Over the years people
stopped coming to him for mechanical work and started
coming for his peach pies (which were simply sensational
I might add) so he decided to do what he did best.

Decide what type of message you would like to give
your customers and then decide on a name to suit that
image. Don’t be afraid of changing your business name if
the focus of the work you offer or the products that you
produce have changed.

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