Page 52 - 101 Ways to Market Your Business

STAND OUT FROM THE CROWD

book on Alien Abductions and you have decided that the
Internet is the medium to promote and sell the book.
For about three hundred dollars you could set up a website
with a basic layout and sit back and hope that people
find you.

The alternative is to spend a few thousand dollars and
take a banner advertisement at an established UFO site—
one that has up to 70 000 ‘hits’ or visits per day. The
advertisement will cost a lot of money but you have access
to a huge number of people that have already shown an
interest in the subject that you have written about.

The Internet is an amazing tool with unlimited poten-
tial. While I was having a quick swim on the Internet
recently I came across a fruit and vegetable store that home
delivers their produce throughout the city. You email
them your order and it is delivered the same day. They
have a virtual grocery store on the Net and you simply
look through the produce and make your purchases by
credit card.

I was at a seminar recently when the host explained
how his American-based company purchased their letter-
head and business cards from a printer in Malaysia via
the Internet. They used to buy their stationery from the
printer next door to them but they found that the goods
they ordered from Malaysia arrived quicker and were less
expensive.

Now the competition is not the shop up the road but
all of the shops around the world. Don’t be scared of the
Internet—use it to your advantage. Remember to include
your email address or website on all of your promotional
material and in any advertisement.

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