Page 201 - One Thousand Ways to Make $1000

and the offer was accepted. When he took over, the new owner found himself
with eleven cents in cash, a couple dozen buns, three cases of pop and, of
course, the shack.
Ted knew that 11 cents wouldn’t go very far so he succeeded in borrowing
$50 from a friend. Then he began to think about how he could put this new
enterprise over. In this particular locality hamburgers were 10 cents at the
majority of stands; some even charged only 5 cents. Ted decided to go whole
hog and put his price up to 15 cents. The hamburgers were worth it; only the
best ground beef and the best buns he could buy were used. He found he had
no difficulty in getting 15 cents but it took him six months before he was
doing much more than making expenses. The upturn came when a customer
asked for a hamburger with a thin slice of cheese added. Ted tried one
himself and from then on specialized in cheese-burgers. The business began
to grow. He soon started another place in Los Angeles, then a third place was
opened and finally a steak house where he served the best steaks that money
could buy.

In 1937, business increased 500 per cent and in 1938, just eleven years after
he traded in the old jallopy for the stand, Ted sold out his famous steak
restaurant and property to another restaurant man for $150,000.

There are thousands and thousands of hamburger and hot dog stands
throughout this country, but on your travels how often do you come across
one that can serve you a really good sandwich and a good cup of coffee?
Quality brings customers to the little wayside stand just as it brings them to
the big department store in the center of a metropolis. Quality is what Ted
sold; the returns speak for themselves.

Butter-and-Egg Stores Can Be EasilyStarted

B

ECAUSE Harvey Keller didn’t want to give up his “girl friend,” he moved to
the big city to be near her, and there established a business selling eggs and
chickens fresh from his father’s farm, which netted him a profit of over $600
in less than four months.