Page 224 - One Thousand Ways to Make $1000

As the advertisements began to appear and the bills began to come in, Mr.
McClellan felt tempted to withdraw from the arrangement. But he didn’t.
Then the advertising began to “take hold.” It wasn’t long before the business
grew from 4,000 to 18,000 bundles a week.

The advertising continued to pull. A dry cleaning business was started. The
good-will which Mr. McClellan’s advertising has built up assures its success.
Methods were improved. Other laundries were opened. Within ten years it
has grown to be the largest laundry in the world. Today there are McClellan
establishments called the Laundry and Dry Cleaning Service, Inc., in fourteen
cities. A $5,000 advertising acorn grew into a $10,000,000 business.

Milo Jones Started His Sausage Business with a $30
Advertisement

A

BOUT fifty years ago, the preacher in charge of the circuit of which Fort
Atkinson, Wisconsin, was a part, took dinner at the farm of Brother Milo
Jones. Instead of serving the regulation yellow-legged chicken, the main
feature of the meal was farm sausage of Mrs. Jones’s making.

The pastor complimented Mrs. Jones profusely on the delicious flavor of the
sausage. As he traveled the circuit he praised Sister Jones’s sausage to other
members of his flock. Jones’s farm sausage was soon in demand.

One day the thought came to Mr. Jones that if people in near-by cities knew
about his good wife’s sausage, it might be possible to sell more. So he
decided to advertise. Being a conservative New Englander his first
advertising was very modest, just a few inches in a Fort Atkinson newspaper.
But it brought results.

Before Milo Jones knew it, his sausage had become famous throughout
Wisconsin. Then he went after Chicago distribution, spending, of course, a
little more on advertising. In spite of the fact that he charged ten cents a
pound more for his sausage, it soon became nationally famous and was