Page 225 - One Thousand Ways to Make $1000

featured by leading hotels all over the country.

The Jones’s business is not large compared to the great packing companies. It
has purposely been held down by members of the family who were more
concerned with their reputation than their fortune. Nevertheless, it is one of
the romances of American business success—illustrating, as it does, the
possibilities of building a national business by expanding a market one step at
a time with advertising.

Restaurant Which Caters to Children

A

RESTAURANT owner in a middle-western town has built up a lucrative
side line in his business by catering to children. He has special menus made
up listing wholesome dishes for children. Each dish, needless to say, is
attractively prepared to entice the most fickle appetite. The preparation of this
food does not entail any special labor as many of the dishes appear on the
regular menu under different names. The children’s menus have a border of
children in silhouette—romping, jumping rope and playing marbles. The
figures are stickers secured from a local novelty store and simply pasted on
the daily menus. The portions listed on the children’s menus are usually
smaller than those on the usual bill of fare.

Another idea which has paid him well is preparing special parties for
children. If you understand youngsters, you know that anyone of them would
rather have a party in a restaurant than in his own home. A restaurant party
makes a child feel so important and grown-up! Because his restaurant is in a
neighborhood of homes and small apartment buildings, there is an
opportunity to cater to quite a few children. He has also increased the number
of his youthful patrons by contacting the churches and schools in the
neighborhood, giving the youngsters special prices as inducements for
holding their parties and suppers in his place.

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