Page 228 - One Thousand Ways to Make $1000

Another example: A woman in Ticonderoga, New York, who specialized in
putting up strawberry jam, doubled her sales when she thought of putting up
the jam in the very latest style beer glasses generally known as “Pilseners,”
instead of the usual preserve glass. They cost but very little more, and since
prohibition had been repealed and every woman needed up-to-date glasses
for serving guests, the utility value of the glass proved to be just the needed
inducement.

An Advertising Adventure Blazed the Path of Success for
Weber’s Bakery

I
N LOS ANGELES everybody knows about Weber’s bread. But that was not
the case back in 1926. Dale Weber’s bakery was then just one of the many
bakeries that served that community.

One day Weber’s bakery was singled out for an attack by organized labor.
Mr. Weber decided to lay his case before the public through advertising. He
not only won his case but found something even more valuable—faith in the
power of advertising. That new-found faith proved to be the turning point in
the growth of the Weber Baking Company.

When Weber began advertising, his bakery operated 18 trucks. A year after
he had launched his program, which called for an investment of $2,000 a
month, his business had grown to 42 trucks. He decided to plow back 3 ½
cents out of every dollar he took in, for advertising. By the end of the second
year his fleet had grown to 65 trucks.

But he did not stop there. He pyramided his advertising. Business continued
to grow. In another year the bakery was operating 84 trucks, and by the end
of the fourth year of advertising, 110 trucks were required to service his
steadily expanding trade. A growth, roughly, of 500 per cent in four years.

Of course, advertising alone did not accomplish this noteworthy result. But it
did play an important part. Who can say that had not Dale Weber, fighting