Page 113 - Social Media Marketing

internal use on an enterprise appliance, as an SaaS (Software as a Service) delivery, or
as licensed software from providers like Lithium Technologies, Cyn.in, or Jive among
many others.

White-Label or Custom-Built?

In this section, I’m covering white-label social platforms in order to quickly bring clarity of the
role that support and similar communities play in the development of social applications. In
addition to the white-label platforms, you have the option of building from scratch using Drupal,
Joomla, .NET, and more. Google any of these for more information and business examples built
on these platforms.

Table 4.1 shows a representative set of these platform providers, with a more 91
complete listing appearing in the Appendix. By far, the most up-to-date and complete
listing is maintained…you guessed it, through a social wiki application, hosted by the ■ SOCIAL APPLICATIONS
Dachis Group in Austin, TX.

P Table 4.1 Social Software—Selected Examples

Provider Core Strength Examples

Lithium Technologies Influencer Identification Dell Support Forums
Broadband Mechanics Participant Connections Times of India’s “iTimes.com”
Jive Software Community Workflow Premier Global’s “PGiConnect”
Looppa Media Publishing SONY/MTV “Gaurida Azul”
Powered Customer Communities Radio Shack Learning Community; HP’s
“Learning Center”
Salesforce.com Ideation My Starbucks Idea, Dell IdeaStorm
SharePoint Enterprise Workflow KraftFoods.com. content management
Small World Labs Niche Communities American Cancer Society, employee collaboration
SocialText Enterprise Collaboration TransUnion, internal social networking

The Dachis Group’s Software Service Wiki

Headquartered in Austin, TX, the Dachis Group maintains a wiki-based listing of social software.
It’s a great resource. You’ll find it here:

http://softwarewiki.dachisgroup.com/

The trick to using a white-label platform solution in the development of your
social business program is being clear about how “social” fits into the larger social