Page 49 - Social Media Marketing

Hands-On: Apply What You’ve Learned

Apply what you’ve learned in this chapter through the following exercises:
1. Define the basic properties, objectives, and outcomes of a collaborative applica-

tion that connects your customers to your business and to your employees.
2. Define an internal application that connects employees and enables efficient

resolution of customer-generated ideas.
3. Map out your own customer engagement process and compare it with the

engagement process defined in this chapter.

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■ ╇ R eview and H ands - O n