Page 24 - DNBI_A01.QXD

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the importance of
developing strong ideas

G James Dyson – using the idea development process to clean up
G demystifying the idea development process
G slaying the myth that entrepreneurs are born, not made
G the four steps in the idea development process
G and another thing: benefits of the idea development process
G call in the cavalry or do it yourself?
G Sir Clive Sinclair and the C5 – the perils of a flawed process of idea

development

Of course, simply having a good business idea doesn’t make you an
entrepreneur. Putting one into practice and making it work does. After
all, a third of all new businesses fail.
It doesn’t matter where your initial idea came from. James Dyson was
spurred into action by house-cleaning in the Cotswolds, for example.
Very, very few ideas burst from pure Archimedes-like inspiration.
What does matter is what you do with your initial idea.
Rushing to implementation without challenging the problem you are
trying to solve is risky. And even when you have correctly defined the
business problem, going with the first solution you hit upon is no
guarantee of success.

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