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DEVELOPING NEW BUSINESS IDEAS2

             Assessing your emerging solution against other options increases your
             chances of success. And planning for implementation brings its own
             opportunities to shape the original idea.

             Does all this sound like a process? It should do. The experience of
             successful entrepreneurs suggests that following a dynamic four-step
             process, selecting from the wide range of innovative techniques show-
             cased in this book, can transform an initially unshaped idea into an
             entrepreneurial success.

             Put off by the word ‘innovative’? Don’t be. The idea-generating
             techniques we demonstrate here allow you to make the best use of your
             innate creativity alongside more conventional analytical skills. And the
             techniques are all securely anchored in business reality. Just see how
             James Dyson follows the four-step process in the following case study.

             If you want to transform your own apparently good business idea into
             an entrepreneurial success, read on.

           James Dyson – using the idea development
           process to clean up2
            James Dyson’s profile demonstrates the entrepreneurial

               ability to undertake the idea development process from visualising an
               idea right through to successful commercialisation.

                 Although Dyson is perhaps most closely associated with the
               eponymous Dual Cyclone vacuum cleaner, his numerous other market
               successes include Sea Truck, the award-winning Ballbarrow, the
               Wheelboat and the Trolleyball.

the idea development process starts with
defining or reframing the opportunity. Idea
generation is the second step in the idea
development process

                 The idea development process starts with defining or reframing the
               opportunity. In Dyson’s case, the experience of cleaning an old property
               in the Cotswolds literally brought home to him that existing vacuum
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