Page 25 - DNBI_A01.QXD

DEVELOPING NEW BUSINESS IDEAS2

Assessing your emerging solution against other options increases your
chances of success. And planning for implementation brings its own
opportunities to shape the original idea.

Does all this sound like a process? It should do. The experience of
successful entrepreneurs suggests that following a dynamic four-step
process, selecting from the wide range of innovative techniques show-
cased in this book, can transform an initially unshaped idea into an
entrepreneurial success.

Put off by the word ‘innovative’? Don’t be. The idea-generating
techniques we demonstrate here allow you to make the best use of your
innate creativity alongside more conventional analytical skills. And the
techniques are all securely anchored in business reality. Just see how
James Dyson follows the four-step process in the following case study.

If you want to transform your own apparently good business idea into
an entrepreneurial success, read on.

James Dyson – using the idea development
process to clean up2
James Dyson’s profile demonstrates the entrepreneurial

ability to undertake the idea development process from visualising an
idea right through to successful commercialisation.

Although Dyson is perhaps most closely associated with the
eponymous Dual Cyclone vacuum cleaner, his numerous other market
successes include Sea Truck, the award-winning Ballbarrow, the
Wheelboat and the Trolleyball.

the idea development process starts with
defining or reframing the opportunity. Idea
generation is the second step in the idea
development process

The idea development process starts with defining or reframing the
opportunity. In Dyson’s case, the experience of cleaning an old property
in the Cotswolds literally brought home to him that existing vacuum