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DEVELOPING NEW BUSINESS IDEAS248

key points

G Time invested now in identifying – and resolving – what could go
wrong is time well spent

G Make sure that you take nothing for granted in considering where
the blocks to implementation will come from

G Apply structured techniques to identify the blocks which are
specific to your idea

G Follow the guiding principles for overcoming blocks to
implementation in order to increase the likelihood of success

G Even at this fourth step, be prepared to adjust or recycle your
business idea in the light of emerging information and insight

G This planning step needs imagination and intuition equally as much
as logic and analysis

G Persevere – remember ideas on their own have no value until
successfully put into practice

G Good luck!