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CONVERGENT THINKING 392 : APPLYING CREATIVITY TO THE IDEA DEVELOPMENT PROCESS
Logical analysis of
problem elements leads
✔ inexorably to the
‘correct’ answer
DIVERGENT THINKING
Interesting and
unexpected possible
directions in which to
explore a problem
which itself is fuzzy
Figure 2.2 Overview of convergent and divergent thinking
Table 2.1 Comparison of convergent and divergent thinking
Left brain/convergent Right brain/divergent
Positive Intuitive
Analytical
Logical mmSpontaneous Holisticmm
Linear
Explicit mEmotional Playfulm
Sequential
Verbal nNon-verbal Diffusen
Concrete
Rational Musical Shape recognition
Active
Goal-oriented mVisual Physicalm
Judgemental
Speaking mmArtistic Sensorymm
Mathematical
mmDreaming Visualisationmv
mmmImaginative Imagesmmm
